Karen Moate

Creative Director
I’m Karen Moate and I’m the Creative Director here at The Ambitions Agency. I’m passionate about user centric design; design for me isn’t a superficial mask, it’s crafted into the DNA to function throughout. A written, visual and functional language formed to improve the relationship between organisations and their users. Good design is empowering, reassuring and solves problems.

My career started in information design where the focus was to create carefully considered communications to deliver brand experience. I worked at the Information Design Unit which was the UK’s largest information design agency. It was a wonderful opportunity to learn from the country's leading experts. In collaboration with team members and other agencies we were designing for most household names in the UK across a number of sectors. From BT, British Gas, The Scout Association, NHS, Bupa, Design Council and The Post Office. The company was then acquired by WPP and became part of Enterprise IG - since renamed to Brand Union.

After I left IG, I spent a number of years travelling extensively while freelancing as a website designer and developer and studying meditation. Before settling back in Devon where I joined the team at Logo Design.

When not at work I attend frequent meditation retreats and festivals. I also love to paddleboard and amuse my fellow paddlers with my coffee and cake breaks.

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Corporate Livewire Awards 2021
Best Branding Agency
Corporate Vision Media Innovator Awards 2021
Best Bespoke Web Design Studio - South England

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