cmostores.com
When a business is growing by roughly 50% per annum from a £30m base, adding explosive growth requires powerful solutions.
This company is built, somewhat unusually, on a series of sub-brands such as roofingsuperstore.com. Our challenge is to allow them to take a group of brands to market in a coherent, advertising efficient manner. We created a unified family of brands, a brand playbook and now we are working through various executional aspects such as websites and press and radio campaigns. Exciting stuff.