DK Group

Their Ambition

From packing and exporting tractors, to processing over 100 million components per annum and a £35m turnover, DK Group needed a brand identity that conveyed the groups personality and values of being strong, dependable organised and professional and positioned them correctly in the international market they operate in and better reflected the blue chip companies they work with to allow them to grow both organically and through acquisition.

Our Contribution

In this case it was not simply a case of re-working an acquired business’s brand to fit in with the rest. It was a case of re-designing the parent company and most of the group businesses all at once.

The team at Logo Group worked hard to create a solid foundation for the work – the strategic and tactical considerations were all in place before the design team set to work creating a brand that would work internationally and in different markets. It’s the kind of challenge we love and it shows in the work.