Problems with remarketing

If remarketing isn’t done right and is not aligned with the rest of your digital marketing strategy it may fall flat on its face. These are just examples of some of the things we’ve heard when new customers have sought help from us after experiencing problems:
‘Our conversion rates were awful’
‘Remarketing with Google is intrusive, people hate it’
‘I don’t think our remarketing ad was written right, nobody clicked’
No one likes to see money go down the drain, but this can unfortunately be the outcome if remarketing is not applied as part of a fully-optimised, cohesive digital marketing strategy.

At The Ambitions Agency we work with a holistic approach, making sure that there is synergy in each campaign we put together.

Because we understand what Google wants, we can get the best results from our retargeting activities.
Talk to us about boosting your sales and getting a great ROI
WordStream demonstrates how conversion rates increase with more impressions

Get amazing remarketing results with The Ambitions Agency

We’ll create a bespoke remarketing strategy for your business, that will:
  • Reconnect you with customers
  • Make sure you maximise sales to the 90% of users who didn’t buy first time
  • Convert more of the 75% of users who abandon their carts
  • Build brand familiarity and trust with existing and potential customers
  • Increase the likelihood that a customer will take a positive action
  • Promote the possibility a customer will mention you to others.
Our remarketing campaigns use retargeting ads to target audiences who have visited your website or social media channels before.

We’ll do this using pay-per-click (PPC) on search engines, and through the Google Display Network and Facebook.

Find out how we can get you amazing results

Remarketing on Google

The Google Display network offers you a powerful list of platforms to utilise. It’s impossible to use the internet without being exposed a a few of these:
  • YouTube
  • Gmail
  • Apps
  • Display Network
  • Remarketing Search Listings Ads

Retargeting on Facebook

By creating a list of people who have engaged with your business website you can then make sure that as they browse their friend’s updates they see your ad. Ideally they’ll be in a nice relaxed state of mind and receptive to your message.

Our process

  • Extract and analyse your data
  • Implement a cohesive strategy
  • Plan and schedule campaigns
  • Monitor the activity
  • Evaluate the results
  • Use the findings to inform the next campaign cycle

Extract and analyse your data

The first task we carry out is to assess what digital footprint your business currently has, if any. This digital audit tells us what work needs to be done to ensure your business has a complete digital footprint. In other words, that your digital marketing activities are fully aligned and working properly.
If you have no digital history, we’ll begin the process for you from scratch, and if you do, we’ll analyse any data you currently have and use it as a starting point to determine what needs to be done.

Implement a cohesive strategy

An overarching digital marketing strategy is essential for ensuring that your campaigns are effective and timed for the greatest impact. We’ll create this for you, drawing from the information we gather from you in the initial planning stage.

Plan and schedule campaigns

We research your business to understand your customers and competitors and then use these insights to plan your campaigns. Having a carefully-planned schedule for your retargeting ads is critically important for success, and this will take into account various factors, including seasonality.

Monitor the activity

Using sophisticated digital tools, we’ll carefully monitor the impact of your remarketing campaigns to ensure they are working at the optimum level.

Evaluate the results

By analysing the results of the monitoring, we’re able to determine the overall success of your campaigns and will communicate this back to you on a regular basis.

Use the findings to inform the next campaign cycle

All the analytical data we mine during your campaign will be used in the planning of future campaigns, further increasing the effectiveness of your targeted ads.
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How much does remarketing cost?

This depends on the size and scope of your business. We can’t give an exact price until we’ve carried out an initial assessment, but we do promise to deliver a truly transparent service, ensuring that you are completely clear about the costs of your marketing as soon as they have been determined.

Our team is charged out at an hourly rate of £150 which means planning, strategy, designers and copywriters are all included. It may be that a few hours of consultancy work is all your business needs, or it may be that a more complete service is required which could be 10 or 15 hours a month.

Our comprehensive planning stage ensures that you are happy with the plan and the price is agreed before we commence any work.

Value in expertise

One of the key benefits of enlisting the help of our digital marketing agency is that we will bring you value for money in the long run. With us you’ll be sure your marketing budget is used most effectively as our careful digital optimisation process and data performance analysis ensures your digital outputs have high impact, bringing you sustained positive results and an excellent ROI.

Accelerated process

It is possible to speed up the process and get results quicker with a bigger investment at the beginning. This means a larger team with more hours to spend on your project, condensing the process time.

As an example, a recent client could see the market opportunity and knew their competitors were extremely active. Not wanting to miss out, they decided to go for the accelerated option. The audit determined a project cost of £1,500 per month, from which they could choose to speed up and pay more or slow down and pay less. They asked us to do the first three months’ work in 4 weeks!

I want to know my precise monthly cost

Because our service is bespoke to best meet the needs of your business the exact price will be calculated following a full audit.

From this point, you will have a clear understanding of what the costs will be in order to achieve the success you seek.

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