Even the people in marketing get burned by marketing.
Nick Burrage founded Ambitions after spending years running a marketing agency. In that time, he made some of the same mistakes his clients had made.
He once hired a cold outreach service that did, technically, generate leads. One of those leads told him:
‘Nick, I’m only responding because the person emailing me has been so persistent. I just wanted to make it stop.’
That was the moment he realised that a lot of what passes for marketing is not just ineffective. It is actively damaging to the businesses paying for it.



