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Ok, hold on to your hats because content marketing and SEO gets us really excited: It is quite simply here that the magic of business growth is created! Small business owner or CEO, it doesn’t matter: get these two working together and your (business) life will change beyond recognition.
Content marketing and SEO together are the Ant and Dec of selling things online. get these two things working hand-in-hand and your results will amaze you – you’ll find yourself on page one of Google before you know it. Let’s quickly make sure we know what we mean by each term:
Search engine optimisation (SEO) is done by skilled people – ideally Google certified people – who are able to look at the way people are searching for your service or offer and create a strategy to maximise your website’s individual pages of being found for each different search. This strategy will apply to your overall website and then page by page optimisation.
There’s technical stuff in SEO too, remember.
To be successful on Google a website must also be technically correct, i.e. it must load quickly and be marked up in various ways that Google recognises, so a good SEO setup involves your web developers and SEO technologists.
For business leaders and owners such as myself this can sound rather boring but actually it is anything but: Certainly once you start looking at your competitors actions and trying to outsmart them with content marketing and SEO it becomes really rather exciting and fun!
SEO Key Points
Below is a snapshot of our RankMath software in action: It guides us on the effectiveness of every single article we publish. It really helps our writers get it right but only when it is part of an overall strategy which Liyana and Wes, our SEO wizard and wizardess have created.
A section of Rank Math information panel to show how Content Marketing and SEO can be optimised.
Content Marketing is when you create articles, guides, blogs, informational videos etc. and place them on your website. Once Google sees that people are finding your articles useful and helpful it will send more and more people to you by moving your article up on to page one of its results. Content marketing is an unbelievably powerful way of bringing people to your website.
Three articles per week is the golden number
Content marketing sends a signal to Google that you are engaged website owner and that single is only sent if you write at least three new items every week of every year forever. This is not a mythical number but it’s clearly based on research from the likes of The Marketing Insider Group, Hubspot and Impact in the USA.
Content Key Points
Whilst SEO can be handed to an expert, creating content is hard work there is no doubt about that. Creating useful articles and videos each week is truly something that requires a shift in the business to achieve.
That’s the great benefit of a Certified Coach from the world’s leading inbound content methodology. They will transform you or your business into a content machine that produces content effortlessly.
But let’s be very clear: SEO without content is almost pointless.
Once you’ve tried to rank for the pages on your website, then what? What about all those other keywords for your site ( there are way more than you think). Given that a web page can only rank for one keyword then how will you tackle the rest?
Your competitors will be blogging regularly and will use content marketing and SEO to beat you to page 1 of Google. Over-taking them will prove impossible, no matter how good your SEO wizards are. You’ll end up paying for PPC forever. Content Marketing and SEO working together are the only way to guarantee your success.
We see this a lot. It is sad because people are putting an awful lot of effort into creating blog content which is then not getting the traction their effort deserves. Often they’ve read the inbound content masterpiece ‘They Ask You Answer’ by Marcus Sheridan and are inspired immediately – they know what to do in terms of the content and it’s fantastic…
But Without SEO expertise they are wasting their time to a large degree.
Blindly writing without making sure each article hits a keyword is pretty much useless. Without having your Complete Digital Footprint organised, Google will never fall in love with your website.
A preview of the Google snippet to show how Content Marketing and SEO must work together
Content Marketing and SEO are a beautiful combination as you can hopefully see. Working together means really long lasting success without expensive PPC.
We appreciate that often you need to convince others of the need for both working together.
Some recommendations:
For SEO questions, just be in touch with us and we’ll be able to help you understand your current position and answer your questions.