The Ambitions Agency social media marketing: Refreshes the audiences other agencies cannot reach

Ok, we’re not a brewery, but our dynamic full-service agency will help you increase sales. At The Ambitions Agency we’ll take care of your social media marketing, delivering it as part of a complete digital footprint that will raise your profile and maximise your exposure to the 4.2 billion social media users.

Social media marketing problems we hear about

‘I don’t understand social media’
‘Social media has never worked for us’
‘It takes too much time to create content for all of all the channels’
‘The rules around marketing on Facebook are really complicated’

Social media marketing problems are generally caused by:

  • A lack of time available for creating a well-planned strategy
  • The target audience/buyer persona not being defined correctly
  • A limited technical knowledge of how to implement and run campaigns
  • Digital marketing campaigns not aligned properly for full optimisation
  • Confusion over the terms and conditions set by each social media platform
  • Results not being monitored effectively.
We understand how frustrating this can be, but with our help, the solution is simple:

Our experience + insight + technical expertise + dedicated time for your project = social media marketing success

Contact us now to start building social media success for your business

The power of social media marketing

Online marketing and particularly social media marketing offers your business endless possibilities to sell your products and services and promote your brand.

Social media marketing is underestimated by many businesses, but as the world becomes an increasingly digital space, particularly in terms of communication and commerce, it’s essential you take advantage of all that online marketing has to offer.

  • Reach a massive audience - currently 4.2 billion social media users worldwide and the number is increasing all the time.
  • Specifically target people - that fit your customer profile, e.g. women aged 40-49 who like working out regularly and have a dog.
  • Connect more directly with your audience - enabling you to have direct and in-the-moment communication with customers and potential customers.
  • Build brand awareness - through the increase in exposure across relevant social media channels and as a result of powerful and influential peer-to-peer sharing.
  • Stay current - keeping you in the virtual loop by staying up to date with (or even leading) the latest trends and getting involved in topical discussions and themes.
  • Increase sales - the potential to massively boost sales as a result of the increase in reach.
  • Drive traffic to your website - giving you further opportunity to inform and educate customers about your company, its ethos and your products or services.
Hootsuite reveals that on average people spend around 2.5 hours a day on social media. We can help make sure some of that time is spent connecting with you!
Untap your social media potential - call us now
Source: https://blog.hootsuite.com/simon-kemp-social-media/

Concerned social media may only be relevant for a young customer demographic, think again:
Source: https://infographicworld.com/visual-content-marketing/

Oberlo breaks this down further:

The Ambitions Agency is here to deliver success and to make the process enjoyable

Expertise

Our expert team uses powerful research tools and data analysis to ensure your social media campaigns are successful.

Complete solution

We’ll take care of everything for you, from strategy planning and implementation, to content creation and results monitoring. Freeing you up to concentrate on other important aspects of your business.

Connects you with your audiences more directly

Being present on relevant social media channels puts your brand at the forefront of people’s minds and provides opportunity to engage directly with your customers.

Manages your online reputation

Our digital PR service will engage with your audience and respond to online comments and conversations. Any arising issues will be tactfully directed to an offline space where we will ensure customers are satisfied with their online experience and your positive company image and reputation is maintained.

Bespoke social media marketing plan

Following an initial assessment of your current digital marketing status, we will put together a carefully structured social media marketing strategy tailored to the specific needs of your business.

Content created for you

Our content writers and designers will create all of the content you need for successful social media campaigns, including:
  • Written content for your social media posts/blogs/adverts
  • Images and designs
  • Videos - if appropriate
  • Sourced information, e.g. keto recipes using biltong
  • Curated third-party content.

Scheduling taken care of

You can rest assured knowing your social media communications will be published on the appropriate channels at the optimum times, ensuring maximum impact.

Ensuring terms and conditions are met

Saving you the headache of working out if all the relevant T&Cs are met for each social media channel.

Monitoring results

We’ll run reports and carefully analyse outcomes to ensure your social media strategy is working at the optimum level. This will be communicated back to you on a regular basis.

Our social media marketing agency process

  • Initial assessment of your business
  • Research
  • Planning
  • Production and curation of content
  • Scheduling
  • Management of your social media channels
  • Monitoring
  • Evaluation of results

Initial assessment

We carry out a full digital audit to get a clear understanding of your current situation and marketing needs. This enables us to calculate how much work is likely to be required and to inform you about the cost.

Research

During the research stage we identify selling points about your products or services, such as key consumer benefits and we also work out what your buyer persona is and what people are searching for. This enables us to carefully target your audience.

A good example of this is in the case of a retail client that sells biltong. One of the great selling points about biltong is that it is good for a keto diet. We factor this selling point into our marketing strategy (along with any other good points) to highlight to customers the benefit of the product and increase its desirability in the marketplace.

Planning

In the planning stage we work out the best ways of promoting your product or service. We plan what type of content to use and when it should be published.

A time and frequency schedule is created for publishing your social media posts and adverts.

Using the biltong example, one way we would promote this product is to include keto recipes and ideas for snacks to show customers ways of using it.

Production and curation of content

Each month we’ll decide what type of content is needed for your social media channels and create this for you. In most cases, this will include a combination of written content and images, in the form of posts and adverts and sometimes video.

Where appropriate, we’ll gather third-party information from other sources around specific topics or areas of interest and curate it. This is not an alternative to your branded content, but an enhancement. Adding something into the mix that brings other benefits such as a connection to other brands, influences, and conversations. Conveniently providing useful and relevant information for your audience that saves them time.

DrumUP summarises the benefits of curating content:

Source: https://blog.drumup.io/blog/the-ultimate-content-curation-guide-for-social-media/

As the Digital Marketing Institute explains:
‘When customers view you as a leader in the industry, they’re more likely to purchase your products and services. B2C brands can use their curated content on social networks such as Pinerest and Instagram to earn new followers and showcase their personalities with viral-worthy posts. Great marketers add a piece of their own brand on the articles and images they share with comments, CTAs or links back to their own company sites.'

Scheduling

Lining up your posts to be published at the optimum time. Taking into account various factors including seasonality.

Management of your social media channels

We’ll manage all of your social media outputs and provide some coaching time so you understand the process.

Monitoring

We’ll monitor all of your social media campaigns and run reports to check and measure their effectiveness.

Evaluation of results

Using the reporting data we have gathered we’ll measure outcomes and keep you informed along the way. Each set of results helps to inform the next campaign, increasing targeting efficiency and revenue potential.

The main types of social media marketing you will want

We’ll ensure your brand is marketed across the right social media channels. Depending on your business this will be some or all of the following:
  • Facebook
  • YouTube
  • Instagram
  • Twitter
  • Pinterest
  • Snapchat
  • LinkedIn
  • Tik Tok

Problems with social media agencies

What can go wrong?

Anyone wishing to work with us can speak to a current client or two to find out how we work. We enjoy success with them all so we’re certain our people are awesome, and our tools and processes are the best around.

That said, we'd like to keep a good record and to do so we should always point out what can go wrong with a client/agency relationship.

The social media marketing programme is stopped too soon

It can take time to see results from your social media marketing campaigns. We’ll be clear with you about the process from the outset but it’s important to understand that social media marketing, as with all your digital marketing, is not usually an instant fix.

As a general guide, you should expect it to take in the region of 6-12 months to start seeing meaningful results.

The client doesn’t attend meetings / do the work

We’ve known it take many weeks simply for a client to find all the required passwords and log in credentials. But they did the work and all was well. There will be meetings to attend and thinking to be done.

Client knowledge of social media process

Lack of knowledge about digital marketing can be a factor, but we build some coaching time into the programme because we want our clients to understand the social media marketing process.

Using video in your social media marketing

In our planning stage we will assess whether video is an appropriate format for the promotion of your product or service. You may already have ideas about this, and we can discuss them.

Video is not suitable for every business/audience, but it is a massive growth area and has huge popularity and potential in the social media marketing arena. In the same way that we assess other types of content, we determine what would work best for your business.

Benefits of using video in social media marketing:

  • Capture your audience’s attention in just a few seconds
  • Enables you to say a lot very quickly and draw people in to find out more
  • Entertaining/interesting videos are frequently shared across social media

Video styles include:

  • Informative/instructional
  • Product reviews
  • Adverts
  • Interview
  • Presentation
If video forms an appropriate part of your social media marketing, we will create it and publish it as part of your schedule of content.

As with other content we will monitor the success of your videos using sophisticated analytics that help us determine things like number of views, how often a video is watched through until the end, which videos lead to a purchase etc.

How much does social media marketing cost?

This depends on the size and scope of your business. We can’t give an exact price until we’ve carried out an initial assessment, but we do promise to deliver a truly transparent service, ensuring that you are completely clear about the costs of your marketing as soon as they have been determined.

Our team is charged out at an hourly rate of £150 which means planning, strategy, designers and copywriters are all included. It may be that a few hours of consultancy work is all your business needs, or it may be that a more complete service is required which could be 10 or 15 hours a month.

Our comprehensive planning stage ensures that you are happy with the plan and the price is agreed before we commence any work.

Value in expertise

One of the key benefits of enlisting the help of our digital marketing agency is that we will bring you value for money in the long run. With us you’ll be sure your marketing budget is used most effectively as our careful digital optimisation process and data performance analysis ensures your digital outputs have high impact, bringing you sustained positive results and an excellent ROI.

Accelerated process

It is possible to speed up the process and get results quicker with a bigger investment at the beginning. This means a larger team with more hours to spend on your project, condensing the process time.

As an example, a recent client could see the market opportunity and knew their competitors were extremely active. Not wanting to miss out, they decided to go for the accelerated option. The audit determined a project cost of £1,500 per month, from which they could choose to speed up and pay more or slow down and pay less. They asked us to do the first three months’ work in 4 weeks!

I want to know my precise monthly cost

Because our service is bespoke to best meet the needs of your business the exact price will be calculated following a full audit.

From this point, you will have a clear understanding of what the costs will be in order to achieve the success you seek.

Get in touch to start the process today

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