Each month we’ll decide what type of content is needed for your social media channels and create this for you. In most cases, this will include a combination of written content and images, in the form of posts and adverts and sometimes video.
Where appropriate, we’ll gather third-party information from other sources around specific topics or areas of interest and curate it. This is not an alternative to your branded content, but an enhancement. Adding something into the mix that brings other benefits such as a connection to other brands, influences, and conversations. Conveniently providing useful and relevant information for your audience that saves them time.
DrumUP summarises the benefits of curating content:
Source:
https://blog.drumup.io/blog/the-ultimate-content-curation-guide-for-social-media/As the Digital Marketing Institute explains:
‘When customers view you as a leader in the industry, they’re more likely to purchase your products and services. B2C brands can use their curated content on social networks such as Pinerest and Instagram to earn new followers and showcase their personalities with viral-worthy posts. Great marketers add a piece of their own brand on the articles and images they share with comments, CTAs or links back to their own company sites.'
