We understand how frustrating this can be, but with our help, the solution is simple:
Our experience + insight + technical expertise + dedicated time for your project = Social Media Marketing success
Hootsuite reveals that on average people spend around 2.5 hours a day on social media. We can help make sure some of that time is spent connecting with you!
Source: Hootsuite
Concerned social media may only be relevant for a young customer demographic, think again:
Source: Infographic world
Oberlo breaks this down further:
Source: Oberlo
Social Media Marketing is underestimated by many businesses, but as the world becomes an increasingly digital space, particularly in terms of communication and commerce, it’s essential you take advantage of all that online marketing has to offer.
Our expert team uses powerful research tools and data analysis to ensure your social media campaigns are successful.
We’ll take care of everything for you, from strategy planning and implementation, to content creation and results monitoring. Freeing you up to concentrate on other important aspects of your business.
Being present on relevant social media channels puts your brand at the forefront of people’s minds and provides opportunity to engage directly with your customers.
Our digital PR service will engage with your audience and respond to online comments and conversations. Any arising issues will be tactfully directed to an offline space where we will ensure customers are satisfied with their online experience and your positive company image and reputation is maintained.
Following an initial assessment of your current digital marketing status, we will put together a carefully structured social media marketing strategy tailored to the specific needs of your business.
Our content writers and designers will create all of the content you need for successful social media campaigns, including:
You can rest assured knowing your social media communications will be published on the appropriate channels at the optimum times, ensuring maximum impact.
Saving you the headache of working out if all the relevant T&Cs are met for each social media channel.
We’ll run reports and carefully analyse outcomes to ensure your social media strategy is working at the optimum level. This will be communicated back to you on a regular basis.
We carry out a full digital audit to get a clear understanding of your current situation and marketing needs. This enables us to calculate how much work is likely to be required and to inform you about the cost.
During the research stage we identify selling points about your products or services, such as key consumer benefits and we also work out what your buyer persona is and what people are searching for. This enables us to carefully target your audience.
A good example of this is in the case of a retail client that sells biltong. One of the great selling points about biltong is that it is good for a keto diet. We factor this selling point into our marketing strategy (along with any other good points) to highlight to customers the benefit of the product and increase its desirability in the marketplace.
Some keywords are highly competitive, so we expect to pay a different rate per keyword. You can specify how much you want to pay for which keywords, but a lower bid will result in a lower ad position.
In the planning stage we work out the best ways of promoting your product or service. We plan what type of content to use and when it should be published.
A time and frequency schedule is created for publishing your social media posts and adverts.
Using the biltong example, one way we would promote this product is to include keto recipes and ideas for snacks to show customers ways of using it.
Each month we’ll decide what type of content is needed for your social media channels and create this for you. In most cases, this will include a combination of written content and images, in the form of posts and adverts and sometimes video.
Where appropriate, we’ll gather third-party information from other sources around specific topics or areas of interest and curate it. This is not an alternative to your branded content, but an enhancement. Adding something into the mix that brings other benefits such as a connection to other brands, influences, and conversations.
Conveniently providing useful and relevant information for your audience that saves them time.
Source: Drumup
As the Digital Marketing Institute explains:
‘When customers view you as a leader in the industry, they’re more likely to purchase your products and services. B2C brands can use their curated content on social networks such as Pinterest and Instagram to earn new followers and showcase their personalities with viral-worthy posts. Great marketers add a piece of their own brand on the articles and images they share with comments, CTAs or links back to their own company sites.’
Lining up your posts to be published at the optimum time. Taking into account various factors including seasonality.
We’ll manage all of your Social Media outputs and provide some coaching time so you understand the process.
We’ll monitor all of your social media campaigns and run reports to check and measure their effectiveness.
Using the reporting data we have gathered we’ll measure outcomes and keep you informed along the way. Each set of results helps to inform the next campaign, increasing targeting efficiency and revenue potential.
This depends on the size and scope of your business. We can’t give an exact price until we’ve carried out an initial assessment, but we do promise to deliver a truly transparent service, ensuring that you are completely clear about the costs of your marketing as soon as they have been determined.
Our team is charged out at an hourly rate of £150 which means planning, strategy, designers and copywriters are all included. It may be that a few hours of consultancy work is all your business needs, or it may be that a more complete service is required which could be 10 or 15 hours a month.
Our comprehensive planning stage ensures that you are happy with the plan and the price is agreed before we commence any work.
Value in expertise
One of the key benefits of enlisting the help of our digital marketing agency is that we will bring you value for money in the long run. With us you’ll be sure your marketing budget is used most effectively as our careful digital optimisation process and data performance analysis ensures your digital outputs have high impact, bringing you sustained positive results and an excellent ROI.
Accelerated process
It is possible to speed up the process and get results quicker with a bigger investment at the beginning. This means a larger team with more hours to spend on your project, condensing the process time.
As an example, a recent client could see the market opportunity and knew their competitors were extremely active. Not wanting to miss out, they decided to go for the accelerated option. The audit determined a project cost of £1,500 per month, from which they could choose to speed up and pay more or slow down and pay less. They asked us to do the first three months’ work in 4 weeks!
I want to know my precise monthly cost
Because our service is bespoke to best meet the needs of your business the exact price will be calculated following a full audit.
From this point, you will have a clear understanding of what the costs will be in order to achieve the success you seek.
Monday-Friday 9:00am – 17:00pm
Wellington St,
Covent Garden
WC2 E7BD
t: +44 (0)20 7459 4230
Magdalen Road,
Exeter
EX2 4TT
t: +44 (0)1752 830 000
