“We kept promising to create content, but weeks went by and nothing got published.”
“My sales team never fully bought in. They thought it was just another marketing fad.”
“Leadership got nervous the moment we talked about price transparency.”
The truth? Most businesses fail to implement without outside help.
TAYA is simple but not easy – especially when you lack the accountability and guidance that an external authority brings.
You don’t need another consultant who talks theory. You need a guide who’s lived it.
I’ve been where you are. I spent 15 years at global agencies like Saatchi & Saatchi and Ogilvy, creating campaigns for household names. Later, I started my own agency —only to spend years on the edge of going bust and dealing with the stress that the lack of an organised growth framework brings. I read ‘They Ask You Answer and everything changed. I had been making these mistakes:
No clear sales process = failure.
Content that doesn’t educate buyers = wasted effort.
Ignoring technology and automation = lost opportunity.
That experience turned me into a coach obsessed with helping ambitious business owners implement this proven system that guarantees growth.
Today, I’m proud to be the first certified They Ask, You Answer and Endless Customers coach in the UK. I’ve trained with Marcus Sheridan and his team, and I know exactly what it takes to turn the book you’ve read into results you can measure.
I know because I’ve seen it in my own business – it’s why you’re here and why our business now grows so much more easily.
Alongside coaching, I run Ambitions Agency, where we use AI tools, automation, and cutting-edge marketing to help companies in the UK and USA scale faster than ever. But here’s the difference: I hate “fluffy” marketing. If it doesn’t move the needle in sales and trust, I’m not interested.
My promise: I’ll walk with you every step of the way, offering accountability, flexibility, and practical fixes when the road gets bumpy. Together, we’ll make your business the most trusted authority in your market.
Working with me means implementation is guaranteed.
Here’s how my approach stands apart:
No mandatory hires upfront – You don’t need to recruit a full-time content manager or videographer on day one. Yes, those roles help—but I’ll guide your team using existing resources until the right time to expand.
Extreme flexibility – I adapt the framework to your company’s size, resources, and reality. No one-size-fits-all templates.
Lower investment – Achieve the same transformation at a fraction of the cost compared to Impact or Marcus Sheridan’s agency.
Battle-tested shortcuts – Every roadblock you’ll hit, I’ve already solved. I’ll show you the fastest way through.
AI-proof strategies – In an era where AI can generate content instantly, I’ll help you create the human, story-driven content that AI can’t replace.
I’m not here to teach theory. I’m here to embed Endless Customers in your company until it becomes second nature.
Here’s how we’ll transform your business into one that Marcus Sheridan will want to brag about on stage:
Alignment Workshop – A kickoff session that unites leadership, sales, and marketing. Without buy-in, nothing works. With it, everything changes.
Weekly Coaching – Focused face-to-face sessions where we create content, solve challenges, and keep progress alive.
On-Demand Support – Hit a roadblock midweek? I’m available for quick fixes. No waiting until the next meeting.
Guaranteed Implementation – From your first Big 5 articles to embedding content in sales (assignment selling), we won’t stop until the system runs in your company.
In today’s marketplace, buyers want to see and hear the real people behind your brand. That’s why video isn’t optional—it’s transformational.
We’ll help you implement The Selling 7 video strategy, which includes:
80% videos (answering the top sales questions).
Product/service demos.
Bio videos that humanize your team.Cost and pricing explainers.
Customer journey stories.
And here’s the good news: you don’t need to hire a videographer to begin. I’ll show you how to start scrappy—using AI tools to streamline production—and gradually build toward a video-first culture.
One video can become 10+ assets with smart repurposing: YouTube episodes, TikTok shorts, LinkedIn clips, email embeds. Done right, video becomes your single most powerful sales enabler
Without action, Endless Customers is just another inspiring book gathering dust.
With full implementation:
As one client said:
“For the first time in 10 years, our marketing actually works.”
Implementing a proven framework like They Ask, You Answer is simple—but not easy. Many businesses start with the best of intentions, only to get stuck, lose momentum, or never quite see the results they hoped for. This is where my coaching changes everything.
As a certified coach, I provide more than advice—I bring structure, accountability, and years of experience guiding businesses through the exact challenges you’re facing. Here are the biggest benefits:
1. Guaranteed Progress
Businesses that work with a certified coach almost always achieve complete implementation and success. Without outside support, many companies understandably fall by the wayside, unable to sustain the work long term.
2. Clear Direction & Focus
One of my favourite things is ensuring you avoid wasted effort, showing you where to start, what to prioritize, and how to stay on track. Instead of chasing tactics, you follow a roadmap proven to build trust, generate leads, and grow sales.
3. Objectivity & Fresh Perspective
As an external voice, I’m not weighed down by company history, internal politics, or entrenched assumptions. Blind spots that may feel invisible to those inside the business become clear. In this way, I act as referee and arbiter—bringing clarity, neutrality, and focus where it’s most needed.
4. Accountability & Momentum
Quarterly planning sessions and ongoing check-ins create a rhythm of progress. A coach ensures your leadership, sales, and marketing teams stay aligned and invested in the mission.
5. Mental Health Is The Real Transformation
I know commercial goals are number one, I really do. With that said, my greatest joy after that is seeing stress ease away from business owners. People describe to me the relief of finally having a system that works—reducing stress, rebuilding confidence, and even improving mental health.
6. Skills for Life
Through coaching, your team learns how to write powerful content, use video effectively, align sales and marketing, and adopt a buyer-first culture. These aren’t just tactics—they’re skills that will serve your business for years.
In short, coaching turns a framework into a lived reality. It’s the difference between knowing what to do and actually doing it—with the added benefit of an outside perspective that keeps everyone honest, aligned, and moving forward.
No two businesses are the same, and neither are our strategies. We take the time to understand your needs and create a custom marketing plan that drives real results.
Every decision we make is backed by data. We continuously analyse performance metrics to ensure that our strategies are delivering the best possible outcomes for your business.
Our team combines creativity with strategy to create bold campaigns that capture attention and engage your audience.
We don’t just promise results—we deliver them. With regular reporting and transparent communication, you’ll always know how your campaigns are performing.
We’re more than just a service provider; we’re your partner in success. Our ongoing support ensures that your marketing strategy evolves as your business grows.
