Discover Essential 2025 Marketing Tools: [Misuse Warnings Apply Here]
In my opinion, in 2025 marketing tools are going to be wild. Why? Mostly AI.
I know it is getting dull to talk about it, so instead of waffling, I’ll go straight to actual tools and outcomes.
If you’re not already embracing the latest marketing tools 2025, you’re missing out on massive opportunities to grow your sales and automate key processes.
In this article, we’ll guide you through each stage of the funnel and share the marketing tools 2025 that will give your business the edge this year.
2025 Marketing Tools – 1. Content Creation Tools [Avoid AI Disasters]
I am sure you are aware by now that tools such as Chat GPT, Claude, and others are excellent support for today’s content creators. By using AI-powered tools and content optimisation strategies, you can produce high-quality, engaging content in a fraction of the time, allowing you to scale and adapt quickly.
But I do want to add two vital warnings.
Warning 1: You will fail if you publish AI-created stuff without your input.
If you’re not adding your own experience, then Google will simply supply people with answers from its own AI. Obviously : )
Warning 2: You must use a proven framework for your content creation.
The best, by far, is ‘They Ask You Answer’ by Marcus Sheridan (shortly coming out is ‘They Ask You Answer 3.0—Endless Customers’). This framework changed my life; I had been in marketing for years when I discovered it. Full disclosure: I became a coach for this method, and I’ve seen it transform dozens of businesses by bringing them an endless flow of new customers without ad spending. We’re talking about websites going from a few hundred visitors to 150,000 per month.
Create magnetic content that attracts and converts your ideal customers—faster and smarter than ever before.
Tools I Use:
•ChatGPT: AI-powered writing assistant for blog posts, social media content, and more.
•Canva: Easy-to-use design tool for creating high-quality graphics for blogs and social media.
•Veed: Love this simple video editing tool. GET IT HERE
Our support in this area: Nick Burrage, Certified They Ask You Answer Coach, will provide total support with content creation. You’ll be kept on track and accountable, and I’ll share a load of tools and tips to remove all the roadblocks that have stopped you in the past.
2025 Marketing Tools – 2. Online Ads: Use AI without using AI
Reach your ideal customers at exactly the right time, in the right place, and with the perfect message. Online advertising is one of the most powerful 2025 marketing tools for driving immediate traffic and leads to your business.
Yes, we love organic content, but there’s a time and place for the rocket boost that ads deliver.
I don’t know much about Google’s use of AI – they keep their cards pretty close to their chest, but Meta uses it, and it works wonders. You don’t need to worry – just go in and set up your ads and let Meta take the wheel and learn what audience works best for you.
Tools to Use:
•Google Ads: The go-to platform for search ads, display ads, and retargeting.
•Facebook/Instagram Ads: Excellent for targeting specific demographics, interests, and behaviours.
•LinkedIn Ads: Ideal for B2B marketing and reaching professionals in specific industries.
•AdEspresso: A tool that simplifies ad creation and optimisation for Facebook and Instagram ads.
Warning: There’s no substitute for experience with ads. We’ve seen many people have horrible experiences where Google silently punishes you for your unknown mistakes. Equally Meta ads do need some expertise to set up. Try to get expert support in both cases.
Our support here: We are Google Certified Partners and experienced Meta Ads optimisers. My team is also great at helping you get started without any fuss or cost. I’m not at all—I find it all horrible and confusing.
2025 Marketing Tools – 3. Email Marketing: Nurturing Relationships
Personalised email campaigns that build lasting relationships can turn one-time visitors into loyal customers. In 2025, email marketing will remain one of the highest ROI-generating channels for businesses. By nurturing leads with automated, targeted emails, you can move prospects down the funnel and keep your business at the forefront of their minds.
With AI-driven personalisation, your emails will feel custom-tailored to everyone, boosting engagement and conversion rates.
Tools We Use:
•Systeme.io: We love this tool. It creates funnels and newsletters, and I can even use it, so it must be simple. GET IT HERE
Tools we see others enjoying:
•Mailchimp: Popular tool for managing email lists, automating campaigns, and analysing performance.
•ActiveCampaign: Combines email marketing with CRM, automation, and customer experience optimisation.
Our support here: We can get you started and all ready to go. Once live, there’s not much you’ll need, so jump in and get us to set up your emails.
2025 Marketing Tools: – 4. Sales Funnels: Turning Leads into $£$£
Be honest. Have you considered how automated your sales funnel is? Are you putting all your prospects through a process that warms, qualifies, and engages them?
Automating your sales process ensures that no lead gets lost and every opportunity is maximised. With the right funnel tools, you can optimise every step of the customer journey, improving conversions and boosting sales.
Tools We Use:
•Systeme.io: Easily create landing pages that drive conversions with built-in A/B testing tools.
Our support here: We can design and build your entire sales funnel and add in the magic of TAYA content.
2025 Marketing Tools – 5. Lead Handling: Qualifying and Converting Prospects
Maximise your conversion rates by quickly identifying and engaging the highest-quality leads. Effective lead handling is the difference between a promising prospect and a lost opportunity. With automated lead qualification and CRM systems, you can focus your efforts on prospects most likely to convert. In 2025, smart lead handling tools will ensure that your team is always working on the best leads, giving your business the best chance to grow.
Tools We Use:
•Our Own AI Voice Assistants: We design and deploy AI Voice Assistants to chat with prospects, qualify out the bad fits and to book the good ones in for a meeting if they wish. Incredibly powerful, and the time saving is off the chart.
•Our Own AI Chat Bots on the Website: Forget the old ‘multiple choice’ bots of old. The new generation are super smart.
•GoHighLevel: This has all the CRM capabilities that we need. You can send texts, emails and organise pipelines, etc in here.
Tools we see others enjoying:
•HubSpot CRM: An all-in-one tool to manage leads, track sales activities, and automate follow-ups.
•Pipedrive: A CRM tool focused on managing leads and sales pipelines with ease.
•Zoho CRM: Offers robust automation features to ensure your leads are followed up with at the right time.
2025 Marketing Tools – 6. Websites: The Heart of it All
Turn your website into a high-converting machine that captures leads and drives sales. In 2025, your website needs to do more than just inform; it must convert visitors into customers and provide seamless experiences.
With AI-powered tools, you can engage visitors in real time, answer questions instantly, and guide them through the buying journey. By optimising your site for conversions, you turn your traffic into tangible revenue.
Tools We Use:
•WordPress: Flexible website platform with numerous plugins for customisation and optimisation.
Tools we see others getting benefits from:
•Webflow: A more advanced website builder for developers looking to create custom websites
Tools we wish people wouldn’t use, but we understand why:
•Wix: User-friendly drag-and-drop website builder with AI-based design suggestions.
•Squarespace: A great option for businesses wanting beautiful, high-performing websites with less technical effort.
Both of the above are great for start-ups where you simply want to launch and prove your business idea. But please for the love of all things holy, don’t stick with them once you’re up and running.
Our Support in this area: We build Websites for organisations of all shapes and sizes.
•We build Websites for organisations of all shapes and scales.
•We build and Implement AI-powered chatbots on your website to engage visitors in real-time, answer questions, and guide them through the buying process.
Marketing Tools 2025 – 7. Reputation Management: Protecting and Promoting Your Brand
Say after me: ‘ I understand that reviews are vital to my online reputation. Google sees them, and potential customers trust them. I will never stop getting reviews and I will automate both the collection and my replies’.
Reviews must be:
•Recent
•Replied
Using reputation management tools, you can monitor reviews, respond to feedback, and maintain a positive online presence, which leads to higher trust and more sales.
Tools we love:
•The Ambitions Reputation Management System: clients using this always have recent reviews, and they are always replied to with a nice message from the business owner.
•Google My Business: Essential for collecting reviews and improving local SEO.
A Tool to consider ( expensive)
•Trustpilot: Collect and manage customer reviews while maintaining a positive online presence.
2025 Marketing Tools from other great sources
Wider knowledge is good, right? Check out these great articles:
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Your blog is a treasure trove of valuable insights and thought-provoking commentary. Your dedication to your craft is evident in every word you write. Keep up the fantastic work!
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