Discover how to use the power words business experts use to create astonishing results

So what are Power Words?

The good news is that there are loads of power words and endless pages of lists which I will share lower down. Here are some key power words:

You / yours
A quick test you can run now on any page on your website is to count how many times you use ‘we’ or your business name versus how many times you use the power word, ‘you’.  Using ‘you’ is an ultimate power word. Why? Because it instantly means that you are addressing me, your reader. Instantly I know this and I feel heard and understood. 

Because
You may have read about the ‘Xerox’ experiment. Xerox, for youngsters, is the old word for a photocopier and there was often a queue to use them in the old days.

The experiment that relates to power words was as follows:
Go the the queue and ask to cut the line before adding:

1. a) nothing 
2. b) …because I’m in a rush (valid reason)
3. c) …because I have to make some copies  (nonsense reason)

What do you think the results were?
Well amazingly the only word that matters is ‘because’. What follows made no difference.

1. 60% agreed
2. 93% agreed
3. 94% agreed

‘Because’ is a power word because we are tuned to see what follows as important.

Free
I guess this one is obvious and to me it can feel a bit cheap in a way. We’re all programmed to tune in to a bargain though so use when appropriate.

Really this power word should drive your pricing strategy if you take note of why Amazon is so successful – even if the total eCommerce order price is MORE we will buy more of a product if the shipping is FREE. (The French government has banned free shipping in a swipe at Amazon so it now charges 1 cent!)

Instant
Instant is a power word because we seek gratification and the sooner the better, right? Well yes but this could conflict with another power word : exclusive. 

A copywriter added a waiting list to those seeking his services and was instantly (!) able to increase his prices. Why? Because the services suddenly seemed much more exclusive.

Anyway some uses of ‘instant’:

• Add instant power to your marketing with this list of power words
• Instant access for subscribers

New
According to Roger Dooley who is a neuroscience expert, we are hardwired to respond to novelty or newness because it triggers our reward centre. He presumes this is linked to survival in our caveman days where a new source of food or safety was key to our wellbeing.

As a power word for business these days it seems to call out to me as I try to stay ahead of the pack of metaphorical wolves by offering a new thing that they don’t yet know!

How to
This is a great power word for blog headlines when we know that people are actively seeking knowledge. We use ‘How to’ as a power word very often here at The Ambitions Agency because we want to help people with their various challenges around SEO and inbound and we want to demonstrate our team’s expertise.

Certainly it will help drive shares on social platforms as well.

Note: An article that follows this headline must be genuinely helpful or it could backfire!

Numbers
A great power word may be a number! Certainly Google loves us to use numbers in our SEO work and will often rank a page higher if it includes a number. Here are some examples:

• 12 common reasons why you may be missing out on revenue
• Discover how to see at least 140% increase in your subscribers
• The new system that will help you see 28 new clients a week.

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