SEO & AEO
Old-school SEO was built for a different internet. Today, your buyers are half-human, half-AI. We make sure both can find you, trust you, and choose you.
Nick Burrage20 April 2026
Hi there. I'm glad you've landed on our SEO and AEO page.
If you're like me — a non-technical business owner who just wants lots of good people to find you — then you are definitely in the right place. If you're more technical, this page is absolutely for you too. But what I really want to say is: for those of us where this stuff feels like a bit of a mystery, it doesn't have to be.
If you work with us, we'll share as much as you want to know. Gone are the days — and I see this a lot — where business owners say "I have no idea what my SEO people did for two and a half years." It's not like that with us. We're highly collaborative. We need you in the process. We need to know: are the right people finding you? Do we need to tweak something? Adjust something? That ongoing conversation matters.
And with us, if it doesn't get results, we don't do it. I'll be straight with you — it's about the money. Your money. Your sales. That's the only thing we really care about.
So this page is all about that. Knowing that side of your business is taken care of, and being clear upfront: if you work with us, you will be involved. It's not a huge commitment — just once a month, to talk through how things are going and make sure everything's on track. But we do need you there.
It's a pretty cool service. Have a look around, and if it's something you need, get in touch. We'd love to talk.
The problem
We had an SEO agency for three years. I genuinely could not tell you what they did for the money.
Google sends us traffic, but none of them are the right people.
AI now answers the question before anyone even clicks. I have no idea how to get in front of that.
If any of those sound familiar, you are in the right place. Most businesses have been paying for some form of SEO for years without ever really understanding what was happening behind the curtain.
Here is the uncomfortable truth. SEO and AEO are not magic. They are detail work, done consistently, on top of content worth finding. If nobody has been paying attention to the detail, your rankings slowly crumble. And if nobody is producing fresh content, no amount of technical work will make the business grow.
So here is the question: is the detail work being done on your site, right now, every week?
‘SEO without a content flow is a bucket with no tap. You are trying to fill something that never has anything going in.’
The approach
I am Nick Burrage, and I do not write schema markup. That work is handled by a specialist team.
My job is different, and it is the bit most SEO agencies do badly or not at all.
I am the link between what the technical team is doing and what is actually happening in your business. When the data says a page is ranking brilliantly for a particular query, I am the one who asks you whether that query is bringing you the right people. When something in the technical plan would affect the content you are producing, I make the adjustment in both directions.
‘The technical people tell you which keyword to hit. They cannot tell you how to write the article so it resonates with both humans and AI. That is the link nobody else does.’
If you are already on our Endless Customers™ coaching programme, that link becomes seamless. If you are not, the link still matters.
That is the job.
Real work, real results
We do not publish dramatic ranking screenshots. Most of our SEO and AEO wins involve real client data we have agreed to keep private. What we can share are the stories of what modern technical work actually looks like in practice.
290 → 1,200
Monthly traffic, year one
Katherine, UK. Premium curtains and blinds. Monthly organic traffic climbed from around 290 visits to over 1,200 in year one, alongside the Endless Customers™ content programme. Content plus SEO & AEO, working together, delivered something neither would have alone.
70%
Wrong-country traffic, eliminated
Roofing client, USA. On day one we discovered that seventy percent of the client’s website traffic was coming from Singapore, China, and Pakistan. Not a single one of them a buyer. We cleaned it up first, then rebuilt the targeting toward real US buyers. Raw traffic went down. Real leads went up.
100%
Google Business Profiles cleaned up
Almost every new client arrives with a Google Business Profile that is incomplete, misaligned with their website, or missing the categories and attributes that actually drive local and local-AI discovery. Every single one gets properly rebuilt in the first month.
‘Seventy percent of their website traffic was coming from Singapore, China, and Pakistan. None of it was people who wanted a roof.’
→ The detail is where the difference is made.
The answer
Two terms, briefly, because they matter:
SEO
(Search Engine Optimisation) makes sure search engines, Google, Bing, and the rest, can find your site, understand it, rank it, and send you the right kind of visitor.
AEO
(Answer Engine Optimisation) makes sure your content is structured so search systems and AI tools can extract a direct answer and cite you as the source.
Together, they are the technical infrastructure that keeps you findable.
‘Most SEO agencies learn their trade at a certain time and get stuck in it. In April 2026 that is the single most expensive mistake you can make.’
Picture your buyer six months from now. They say to their AI: ‘I need my garden taken care of. I have a budget of X a month. Go and find me two or three good gardening services and book them in to visit me. I will pick the winner.’
The AI goes off and does the work. It reads your reviews. It checks whether you work in their area. It pulls from your website, your Google Business Profile, your third-party mentions, your schema, your content. Then it hands its human a shortlist.
Your future buyer may never visit your website. But the AI that gets them to you absolutely will.
This is the power of doing the work properly, especially when combined with AI booking automations on your site. Monday morning looks different:
This is not marketing fluff. It is the direction the market is moving in, faster than most business owners realise. The businesses being cited by AI in 2026 are the ones doing this work now.
Here is one we find almost every time we audit a new site.
If you are running Google Ads and they feel painfully expensive, I can almost guarantee your basic SEO has been abandoned or was never done properly in the first place. Google quietly charges you up to four times as much as your better-optimised competitors. It is a silent punishment. They do not tell you about it. They just take the money.
Getting your SEO and AEO right makes every ad you run cheaper and more effective. For most clients it is the quickest measurable win we deliver.
What you are actually buying
Traditional SEO agencies disappear to do their work, send you a monthly report full of numbers, and invoice you. You never really know what they did. They never really tell you.
We do the opposite. Every engagement with us is a genuine working partnership. You see the work. You learn what is happening and why. You feed back. You contribute. The pace is weekly, not quarterly. The relationship is shared, not delivered.
Clients tell us, constantly, that this is unlike any SEO agency they have ever worked with. Here is what it actually looks like.
→ If that sounds unusually clear, it is because this industry has been deliberately unclear for too long.
One honest note
SEO and AEO make your content findable. They do not create it.
If nothing is being published on your site, technical work alone will stall. The two go hand in hand. Most of our SEO and AEO clients are also on our Endless Customers™ coaching programme, where we teach your team to produce content that actually works. Together, the two services unlock things neither could alone.
If you want both, we are glad to help.
How it works
A free, honest conversation. No pitch. We look at where your site is now and whether SEO and AEO is the right move for you right now.
A deep-dive audit of your site, your competitors, and your AI visibility. We build your plan. You see it, you approve it, we start the work.
Over the following months, your ideal buyers start finding you through Google, through AI, and through channels you have never paid attention to. Leads compound. Google Ads costs drop. Your sales team is busier than they expected. The business grows without needing to pay for every click.
Pricing
Our rate
£120 / $150
per hour
Minimum
10 hours
per month
Typical engagement
£2,000 / $2,500
per month
That is the floor below which meaningful work cannot be done, and we will not pretend otherwise. Most clients invest at the typical level to get genuine, compounding progress. Less and the work stretches too thin. More and we go deeper, move faster.
A free 30-minute call with me. No pitch. No pressure. You will walk away clearer about the state of your SEO and AEO, whatever you decide next.
Proof
Trusted by service businesses across the UK & USA
Common questions
Yes, and most of our content coaching clients do both. Content coaching teaches your team to produce the work. SEO and AEO make sure the work is found, cited, and ranked properly.
Maybe, maybe not. The first thing we do is audit your existing site. If it is in reasonable shape, we work with what you have. If there are structural issues blocking everything else, we will tell you honestly and discuss whether a rebuild makes sense.
Typically the commercial impact shows up between months three and five. Some of the work we do in month one, like Google Business Profile rebuilds, technical unblocking, and wrong-country traffic cleanup, shows visible change within weeks. We will always be clear about what to expect and when.
We do not do link-building schemes. Ever. They damage your domain, waste your money, and modern search engines see straight through them. Quality backlinks come from being genuinely worth linking to, and that is a content problem.
No. In an age of AI, ranking guarantees are meaningless anyway, and anyone who does guarantee them is either lying or out of date. What we guarantee is that the right work gets done, honestly, by people who know what they are doing, every single week.
No contracts, no minimum terms beyond the month. You can stop whenever you want. If we are not earning it every month, we do not deserve to keep it.
£120 / $150 per hour, minimum 10 hours per month, typical engagement around £2,000 / $2,500 per month. Bundle discounts available.
Any other questions? The best thing to do is have a conversation. It costs nothing and commits you to nothing.
Start NowTL;DR
Each service works on its own. But when they work together, something remarkable happens. Full details on our pricing page.
Free briefing
There are 19 signals that tell AI platforms like ChatGPT and Perplexity whether to recommend your business or send customers straight to a competitor. Most business owners have no idea they exist.
This free briefing changes that.
Download it now and you’ll discover:
Every month without proper SEO and AEO is a month of buyers finding someone else.
A free, honest conversation. No pitch, no pressure. Just a clear view of where your SEO and AEO stand today, and what a full diary could look like three to five months from now.
If we are not the right fit, I will always point you towards someone who is.
