They Ask You Answer book summary: How to win online.

Take your first step to standing out head and shoulders above the competition.

They Ask You Answer Part 1: ‘A very different way of looking at business, marketing and trust.’

In this section, we meet our hero (Marcus Sheridan) at his lowest – his pool company faces ruin in the aftermath of the 2008 stock market crash.

Marcus has little knowledge of the internet and certainly no money. So he investigated at length on how he could use the web to help sell pools in the face of a recession.

His learnings inspired him to write a blog on his company website that everyone told him was a terrible, awful idea. He wrote, ‘ How much will my swimming pool cost?’.

It was a guide for prospective pool owners who told the likely spend on their pool with absolute honesty. Nobody had ever done it in the industry.

That single blog post went on to create over $23 million in pool sales.

The book has sold tens of thousands of copies, and over 40 companies have also graduated from complete They Ask You Answer coaching in the US – seeing a huge ROI on their investment of some $250,000. There are currently 85 companies in training, with more graduating every month.

In March 2022, coaching was launched in the UK  – with Nick here at The Ambitions Agency  – and is also live in Norway and Australia.

Part 1 includes a case study of CarMax and a high-end B2B technology company which generated more than $8 million in additional revenue using They Ask You Answer.

Marcus addresses the big 5 topics:  Price, Problems, Versus and Comparisons and Reviews and Best in Class.

One of my personal favourites is the idea of reviewing the competition on the company website, as this usually has CEOs and marketing people fainting until they realise the benefits, including the fact that they steal a lot of their competitor’s Google traffic!