‘I think most of our ads appeared at the bottom of the page’
‘It’s like an ad in a paper - everyone ignores them’
‘Everyone uses ad blockers these days so there’s no point’
‘We just don’t really understand display so we never used it’
With careful pre-planning before the task is awarded to an agency many of these issues will be avoided.
Our approach is to help create a solid scope for a project before either we or the client commit to the task. This allows both sides to become fully comfortable with all aspects before any commitments are made.