Get the perfect logo design service for your brand

The Ambitions Agency has a strong expertise and some 30 years history in logo design services. In fact we started out in the 1990s being called ‘ Logo Design’ (See About for more detail on that).
How logo design services can help your business

How can a logo design help my business?

Building trust is an essential part of building a successful brand and the right design can go a long way to help achieve this. With a great logo you can reach people quickly and easily by making an immediate visual impact. Connecting with your customers in a way that becomes familiar and recognisable, safe, reassuring, reliable - whatever it is you want to be.

A large percentage of purchases are made based on emotional responses, therefore an appealing logo image which captures interest and evokes the right feeling is indirectly a powerful revenue generating tool. If you’re unconvinced of this, think of Nike’s Swoosh.

What is the logo design process with The Ambitions Agency?

We will work with you to create a stunning logo design to suit your business. The process is a collaborative one, which begins with a solid understanding of the brand in question and ends with you choosing your favourite concept and design.

Our collaborative process puts you in control

Using powerful planning methods to gain a good understanding of your business brand, we’ll define your brand’s key values, messaging and promise and from this create a Brand Business Plan. If you’ve already started in this process we will work with you to take it forward to the next stage.
Our logo design process at The Ambitions Agency

How we create a great logo design in 6 steps

Evaluating and understanding the brand and target audience.Researching the industry and your competitors.Defining and agreeing the creative brief.Concept exploration.Review stage: discuss drafts, choose favourite and refine design.Prepare and deliver the final logo files - including any variations you may want.
Understanding branded logo design

Evaluating and understanding the brand and target audience

During this planning stage, known as the Client Discovery phase, we’ll work with you to examine your brand and decide on the right kind of design to create.
Outcome: Codified brand document, signed off by client.
Research on logo design

Researching the industry and your competitors

Using any information you provide us during the initial evaluation stage, combined with our own research, we’ll compile a competitor profile, clearly identifying your main competitors or type of competitors and competitive threats.
Defining a creative brief for logo design

Defining and agreeing the creative brief

At this stage we will create a brief and agree a brief with you. This makes sure the final work reflects the need, market position etc. We would also be sure to consider final logo applications such as:
  • Website
  • Email Signatures
  • Social Media Profiles & Banners
  • Other Signs and Banners
  • Company Documents, e.g invoices, letterheads and business cards
  • Product packaging
  • Adverts
  • Merchandise
Outcome: Briefing document signed off by client.
The concept of our logo design

Concept exploration

In this concept exploration phase, the agency will assemble a team including designers and a creative director. This is a fairly intense phase in which the designers will share ideas for review by the creative director and eventually the account director. It’s not a process which can be defined ahead of time - it can take a while to produce work to the required standard.
Outcome: Logo concepts to be shared with client.
The review stage of our logo design service

Review stage: discuss drafts, choose favourite and refine design

For our clients this is the really enjoyable part. Seeing your brand brought to life in a whole new way is extremely exciting as a glimpse of the future identity begins to emerge. We encourage you to take your time and we’ll want to interrogate your thoughts to make sure we have understood you fully.

We recommend you set aside 30 minutes with all the stakeholders in your business for this discussion. This is where the design team can get a sense of your priorities and ask any questions that have arisen from their reviewing of the briefing document created at stage3.
Outcome: Final concept signed off by client.
Preparing to deliver on our logo design service

Prepare and deliver the final logo files

You’ll be given a full suite of logo assets, stored on a permanent dropbox link. Your powerful new brand identity is now ready for you to apply to your business.
Outcome: Logo assets given to client. Design project completed.

Your first step to creating a great logo is to fill in our Briefing Questions.

You’ll find this a really useful process in which you can clarify your thoughts and align your team around the desired end goal.


How much does logo design cost?

A full agency design process is not suitable for every business because it is a considerable investment and for a small company, start-up or one-(wo)man-band the benefits are unlikely to outweigh the cost.

We recommend that companies such as those use a good online logo design platform such as or Fiverr  

A solid start-up logo should cost no more than £350 from those sites.

A design agency such as The Ambitions Agency is completely different in that our process offers much greater control to the client and focusses highly skilled experts which platforms cannot afford.

Our process involves a Creative Director overseeing the work and judging ideas submitted by the designers. We would also make sure the work fits the brand by having our brand consultants view the brief and the final work once they have understood your market and positioning.

All of this work comes together under a simple hourly rate of £110 per hour. From there each project is scoped before work commences so that our clients understand that their project will require, for example, 30 hours work and will therefore cost £3300.

A typical logo design with our agency would be completed in 20 hours giving £2200 as the final cost excluding VAT.
Get in touch for a precise cost
What logo design should cost

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