This area is concerned with anything that happens on your web pages. No surprise that it is also called ‘on-site SEO’.
Activity here will include anything that helps Google serve your page to the right people.
From Keywords – location and frequency, Title tag optimisation, Search intent, Bounce rate, User Experience, Click through rate, Outbound links, Optimising URLS, Meta descriptions, Outbound links and Original imagery.
This list could almost be endless and given that Google updates its process every few days, it could also see new items with the same frequency. Our team are on top of every change and update – it is the only way we can keep our Google Partner Status.
Note: Your content, once it has pleased Google, MUST go on to make actual humans happy. The most powerful inbound content framework is called ‘ They Ask, You Answer’ and you can find more here.
This area is concerned with what other people (sites) think about your website. People tend to cite, reference and share content they like or find valuable. Even more powerful is when an authoritative website links to you: getting a back link from the BBC website is very helpful!
Clearly then the focus here is on backlinks to your site. Beyond this work will also focus on creating shareable content on Social Media Platforms, reaching out to guest bloggers and moving out into PR to get news coverage for your business.
Your website will also be ranked by Google (and other search engines) based on a series of technical factors.
Page Load Speed
The focus on your site’s Core Web Vitals as Google calls them is now ferocious. This means above all that your page must load quickly. Google does not want to serve people slow sites and annoy them. This clearly keeps Google tech people awake at night to the extent that they will punish slow sites, no matter how relevant they are.
Other Technical Factors
Crawl errors
Broken links
Duplicate content
URL structure
Optimised Site Map
Robot TXT file
Scheme mark-up
For a dentist in Aberdeen, there’s no value in being found by people with a sore tooth in Kent, so localising your SEO is vital. It may be that your local area is the whole of the UK – that’s still going to save an awful lot of wasted resource advertising to the world.
The Local Pack is a term used to describe a business’s Google My Business information. That is the information on the right hand panel below.
Google My Business offers internet users the chance to get in touch directly without visiting your website but remember the work to make it as prominent as possible is similar to other SEO work. Google will want to see a complete digital footprint, a website that people like to visit and a business listing that is linked to all the business accounts as well as reflecting any website information with 100% accuracy.
Anyone wishing to work with us can (and should) speak to a current client or two to find out how we work. We enjoy success with them all so we’re certain our people are awesome and our tools and processes are the best around.
That said, we’d like to keep a good record and to do so we should always point out what can go wrong with a client / agency relationship.
The early days of an SEO programme are hard days. Work goes on, invoices appear and you’re not on page 1 for your desired terms. Hell, you might not even be on page 100. We’ll always make the process clear and there’s no better team but we can’t do magic. Google likes to take its time to really check you out, to be certain it wants you – so patience is the only answer.
We’ve known it takes many weeks simply for a client to find all the required passwords and log in credentials. But they did the work and all was well. There will be meetings to attend and thinking to be done.
We build in some coaching time for our clients into the programme. We do this because we want our clients to truly ‘own’ the SEO process: to be our toughest taskmaster, to grow as a team and to really understand what we are doing. If you’re not willing to do this work then success is unlikely.
A recent client wanted success quickly. We’d provided a full audit which got them excited – they could see the opportunity – the market available and they could also see extremely active competitors. We’d presented a programme that would cost £1500 per month and explained that from there they could speed up ( pay more) or slow down (pay less). They asked us to do the first three months work in 4 weeks.
To give you this number you will first need to carry out a full audit. This gives you your start situation, lays out the opportunity available and tells us the time needed to achieve the success you seek. To get this process underway please use the link below to schedule a meeting with Liyana, our friendly SEO success person.
Get a toolkit of proven strategies to unlock your success today.
Monday-Friday 9:00am – 17:00pm
Uk Reg No. 15387454
461 4059 06
Wellington St,
Covent Garden
WC2 E7BD
t: +44 (0)20 7459 4230
Magdalen Road,
Exeter
EX2 4TT
t: +44 (0)1752 830 000
