Immediate results – PPC is fast compared to organic SEO
PPC is incredibly powerful when done correctly.
Why is our integrated – ‘Complete Digital Footprint’ – approach successful?
Our approach avoids this issue and brings many benefits. We simply always do PPC as part of a full digital programme which really means that we’ll run it alongside proper SEO – Search Engine Optimisation among other actions.
This approach has a huge array of benefits:
The Types of PPC we optimise for our clients:
How do you work with us?
The early days are highly collaborative. We’ll work together to get all your digital accounts under one roof. This makes Google and us and probably you very happy. Being able to easily access any data is a joy. We’ll also get you involved in decisions about keywords, budgets (of course) and goal setting.
Experience has taught us that having our clients grow with us is vital so we include specific tailored coaching sessions for our clients. They always enjoy this and see the benefits immediately as the team productivity grows.
Once a month the client and agency meet to discuss results and plans for the 4 weeks ahead. This is a key part of the process to keep the program in line with goals and expectations. It’s always an interesting meeting when you see what tricks and games your rivals are playing and discover interesting insights into your target audience’s behaviours.
Watch your competitors moves and outwit them!
Ok we’re not fighting anyone literally but PPC certainly has elements of a chess battle we play against our clients’ competitors and their PPC managers. We observe their moves daily and aim to outflank them or move into areas they have not discovered yet. It’s fun in one sense but also involves money so we fight to win.
What’s the best PPC advertising process?
Keyword research ensures we have the kinds of keywords that people are searching for on Google and that those keywords are ones that take people to your business.
An initial marketing campaign targeted at people using those search terms begins to bring in business and important learnings.
Some keywords are highly competitive, so we expect to pay a different rate per keyword. You can specify how much you want to pay for which keywords, but a lower bid will result in a lower ad position.
You specify a total budget and once your ad goes live it will be amongst the ads at the top of the Google page for the search term being used. You only pay once someone clicks on your ad.
The real magic happens with ongoing optimisation against learnings and data. This is done day in, day out. Observing degrees of success and what your competition is doing with their PPC and taking action every day to drive improvements.
How much does PPC cost?
PPC costs can be split into two areas as follows:
1. Your budget spent on Google/ others.
2. Your budget spent managing the money spent above.
If you already have your digital team up and running, your digital footprint is complete and your SEO is fully optimised then we can happily come in and work with those elements to add PPC to the mix.
In this instance we would charge you 15% of your total budget to run the campaigns. If you are spending £10,000 a month your management fee would be £1500.
If you do not have all the other elements in place then the only appropriate course is a digital programme to first ensure your digital footprint is complete and seamless across all touchpoints.
We’ll be happy to explain the process and offer clear and transparent outlines of work involved, results expected and investment required.