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A society where women can access good quality, psychologically informed gender-based interventions so that they can move forward in life.
Trevi wanted their website to position them as a leading women’s charity in the Southwest, with a family of vital, impactful, professional services producing outstanding, life-changing outcomes. As well as the site portraying their provision of highly professional services, they also wanted to be seen to be authentic and human, telling the story of what they do, how they do it, using the voices of those who they support.
Ambitions were asked to create a new consistent brand and website direction that reflected their approach to supporting women and to embue them with the authority needed to grow their service and procure funding.
Trevi now have a new logo, brand language including illustrative style which allows them to communicate effectively and sensitively across a range of topics.
The new logo and branding were used to create a new website plus printed support material, such as brochure and branded folders.
First step with any great branding project is always to build the book of ‘rules’ for the brand – the Brand Book which contains their values, behaviours, brand promise and tone of voice.
This is created from research and structured interviews in a process that is uniquely powerful and one which we have honed and perfected to provide a truly valuable book for our clients.
The Trevi Brand was codified and agreed at a short series of collaborative workshops which always offer some surprising insights for our clients into their own organisation.
The logo concepts and the brand language was created to be warm and yet authoritative. We developed a bespoke illustration set for their use which neatly side steps the many issues which photography presents for such a body.
The brand investigation process here uncovered an organisation that was incredibly warm and human. It was also clear that this warmth and compassion was twinned with a truly effective group of people providing life-changing outcomes for the women and children who benefitted form the service.
I really did not want to lose sight of the warmth and humanity while conveying Trevi’s huge authority and effectiveness.
I created a brand language based in warm colours and simple graphics to show an honest, human organisation. Illustrations of females help bring an additional sense of a people-based organisation while avoiding the pitfalls and difficulties of actual photos.
The old website restricted the charities ability to promote and grow. We decided to avoid the emotive photography route so we could portray Trevi’s positive, empowering and approachable qualities. Illustration enabled us to be distinctive in the sector and also resolved inclusivity and confidentiality while reducing page load speeds for SEO! The website admin functionality provides Trevi with enough flexibility for the future – enabling the site to grow and accommodate additions and innovations to fundraising areas. Ambitions have an ongoing relationship with Trevi and are delighted to see their ongoing success.
Our websites are as individual as you, we design bespoke websites that form a seamless component to the entire brand experience.
Our 100-year old business grew 16.3% in our first year doing They Ask, You Answer, and I’m expecting at least another 10% growth in 2021. Everything is organic and inbound.
We’re now talking over 100,000 leads a year. Our revenues are now up to $117 million a year and the margins are better too.
We used to get about 180 leads a week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5million turnaround in profit