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Keep visitors on your website and interested in your offer. But getting those visitors requires help from Google – it requires great SEO for blogs. Get this right for each blog and the cumulative effect will add up to a massive sales boost.
If you work with an agency or SEO specialist they may be able to supply a list for you but let’s assume you don’t. This quick video shows how to use your Google Ads Account to get your list.
This master list will form our hit list for our blogs for the next 12 months at least.
Action: Why not quickly write down the key areas of focus for your business – you can always add more and Google will suggest many relevant ones.
Each page on your website can only have ONE focus keyword.
You can only use a focus keyword once on your website.
So our list is important – it becomes a list of our website’s pages.
Finally do remember that your main product or service pages will probably tick off the big headline keywords for your area.
Above is an example of how you might use your keyword list to create a hit list for your keyword list. In column B I have added the page for each keyword.
Looking down your list may well provide some surprises – things you thought were popular may not be and vice versa. The aim now is to pick the things that more people are searching for and write an article that captures their interest.
You may have some subjects that you already know are important – things customers often ask are a great start (and can be very useful even if they don’t appear on your SEO target keyword list.)
You may simply pick one of the more popular searches.
The focus keyword for this blog is ‘SEO for blogs’. Note that we have used it:
In fact it should make up about 2-3% of the article’s words.
A plain keyword isn’t that inspiring but do not be alarmed. There are lots more tools to help us build out our blog piece. Before we look at those, remember that for all the online research and tools available, nothing should get in the way of you writing a piece that reflects your attitude, knowledge and feeling for a subject!
This website will, as the title suggests, offer you a load of ideas about what questions people are asking in your sector. It’s free too! (10 questions per day).
AnswerThePublic.com SEO ideas website used for SEO for Blogs
AnswerThePublic.com Mindmap for SEO idea
Another useful website that is also free is SEMrush.com. Once you’ve popped your keyword into the search bar the site will show you possible variations and related keywords as well as the intent of those using the keyword. This can be useful – in the example below we can see the intent is ‘Informational’.
One feature we like is the ability to see which blogs are doing really well for the keyword you are targeting – check out the list at the bottom of the page!
SEMrush.com page displays helpful information for SEO for Blogs
Once you have your focus keyword and you’ve got some ideas from the sites mentioned about which questions you may answer or what your angle or opinion is, you are ready to go.
Be sure to include your keyword or phrase regularly – use it in the headline and subheads now and again and throughout your text. This should all come quite naturally and certainly with practice you’ll soon be enjoying life as an ace SEO writer!
The Ambitions Agency is built on an ethos of training and developing our clients and we offer bespoke training in SEO for blogs writing. Contact us to find out more.