Unleash the magic of content repurposing and skyrocket your traffic and sales

Step two: Grab attention and bring warmth and authenticity with video.

Video is an essential medium for content repurposing, so we made it a rule to create a video for every blog we created.

If I know the purpose and promise, I’ll probably watch

An excellent start to any video is to state the purpose of the video and give people a promise of something they will be able to achieve having watched it. e.g.:

‘The purpose of this video is to explain the different options around windows in our conservatories. Once you have watched this video, you’ll be able to choose your window options confidently.’

You’ve now created your two critical assets, and at this point, you may wish to hand them over to an agency that will do the content repurposing, or you may wish to carry on yourself. Here are the steps that follow.

Step 3: Critical blog improvements to avoid disasters

When we receive a raw blog from a creator – a business owner or marketing team – our first job is optimising it for the human reader.

Typically, that means adding a series of subheadings throughout the article that create intrigue and a desire to read.

Remember that many readers will scan the subheads to decide whether to read the piece, so let’s make them as good as possible.

• Power words are used correctly throughout.
• Simple tone, short words and sentences.
• Subheadings to drive the desire to read on.
• Graphics used where useful.
• Correct images sourced or shot.

Step 4: Upload and SEO Optimise

There could still be some changes needed to your lovely article – why? Well because SEO is important.

We want to give Google the best chance to know what your article is about to serve it to people who suit your business and your solution.

This means paying careful attention to:

• Your Google Snippet meta text
• Your keyword density and placement
• Your external links
• Your image meta text
• Title readability